About Rightly.

We work side by side with you.

Rightly works with organisations across culture, events, sport, and live experiences to help turn potential into progress. We design offerings, grow revenue, and prove impact across partnerships and the wider commercial ecosystem. Sometimes that means shaping direction and priorities. More often, it means doing the work — together.

Our role is to connect insight with execution. To make sure good ideas don’t stay in decks, but turn into real decisions, real momentum, and real results. We work hands-on, as an extension of your team, stepping in where we create the most value.

What we believe.

We believe growth doesn’t come from noise — it comes from relevance.

Moments create memories. Memories shape behaviour.
Culture and live experiences matter because they stay with people long after the moment has passed.

Value is created through relevance, not exposure.
Being seen is easy. Being remembered is hard — and that’s where real value lives.

Partnerships are a system, not a standalone channel.
They sit inside a wider commercial ecosystem — alongside marketing, ticketing, hospitality, and other audience-driven revenue.

Insight only matters when it changes behaviour.
Reports don’t create growth. Decisions, processes, and systems do.

The best work happens side by side.
Real progress comes from hands-on collaboration — not decks handed over and forgotten.

Curious about how we could collaborate? We’d love to talk. 

Email: stefan.palmquist@rightly.se

LinkedIn: Rightly

From the founder.

I’ve spent many years working close to brands and culture — and what’s always inspired me most is how powerful partnerships can be when they feel genuine, relevant, and well thought through.

At the same time, I’ve seen how easily that potential gets lost when teams are short on time, clarity, or support. That’s why Rightly was created: to work side by side with organisations, helping design offerings, grow revenue, and prove impact across partnerships and beyond — not from the sidelines, but in the work.

I believe that when experiences are built with care and relevance, they move beyond exposure. They create real impact for people, organisations, brands, and the communities they’re part of.

Stefan Palmquist