---
title: Rightly | Reflections on partnerships Blog
description: Insights on partnerships, sponsorship, and commercial growth across culture, events, sport, & live experiences. Focused on revenue, impact, and relevance.
---

[![Rightly Black_Transparent-1](https://rightly.se/hs-fs/hubfs/Rightly%20Black_Transparent-1.png?width=214&height=120&name=Rightly%20Black_Transparent-1.png "Rightly Black_Transparent-1")](https://www.rightly.se)

- [Services](https://rightly.se/services)
- [About](https://rightly.se/about-us)

<https://rightly.se/blog#modal-full>

Hit enter to search or ESC to close 

[Contact us](https://rightly.se/about-us)

<https://rightly.se/blog#modal-full>

Hit enter to search or ESC to close

# Notes from behind the scenes.

Reflections on partnerships, culture, and live experiences — what creates relevance, what builds value, and why being remembered matters more than being seen. 

If any of this resonates, we’d love to talk.

- [![](https://rightly.se/hubfs/iStock-1177123430.jpg)](https://rightly.se/blog/why-rightly-exists)
  
  January 28, 2026 By [Stefan Palmquist](https://rightly.se/blog/author/stefan-palmquist)
  
  ### [Rightly Blog](https://rightly.se/blog/why-rightly-exists)

[![](https://rightly.se/hubfs/iStock-1177123430.jpg)](https://rightly.se/blog/why-rightly-exists)

 January 28, 2026

#### [Rightly Blog](https://rightly.se/blog/why-rightly-exists)

## Why Rightly exists

I’ve spent much of my career working close to culture, events, and marketing...

[Read More](https://rightly.se/blog/why-rightly-exists)

## Partnerships and beyond. Rightly.

Rightly Agency is fully owned and operated by Pomelo & Partners AB.

<https://www.linkedin.com/company/rightly-agency> <https://www.instagram.com/rightly_agency> [mailto:stefan.palmquist@rightly.se](mailto:stefan.palmquist@rightly.se)

###### Menu

- [Services](https://rightly.se/services)
- [About](https://rightly.se/about-us)

© 2026. All rights reserved

```json
{
  "@context" : "http://schema.org",
  "@type" : "Corporation",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "",
    "addressRegion" : "",
    "postalCode" : "",
    "streetAddress" : " "
  },
  "alternateName" : "RP-Orphic",
  "description" : "Lorem ipsum dolor sit amet, consectetur adipiscing",
  "email" : "",
  "image" : "",
  "logo" : "https://145738854.fs1.hubspotusercontent-eu1.net/hubfs/145738854/Rightly%20Black_Transparent.png",
  "mainEntityOfPage" : {
    "@id" : "https://rightly.se/blog",
    "@type" : "WebPage",
    "description" : "Insights on partnerships, sponsorship, and commercial growth across culture, events, sport, &amp; live experiences. Focused on revenue, impact, and relevance."
  },
  "name" : "Pomelo &amp; Partners",
  "sameAs" : [ "https://www.linkedin.com/in/revivalpixel/", "https://www.linkedin.com/in/revivalpixel/", "https://www.linkedin.com/in/revivalpixel/" ],
  "telephone" : "",
  "url" : "http://www.rightly.se"
}
```